Task 2
Maybank History :- Maybank a trade name for Malayan Banking Berhad is the bank andfinancial group in Malaysia, with significant banking operations in Singapore, Indonesiaand the Philippines. The Bank also had large interests in Islamic banking through Maybank Islamic Bank and insurance through its subsidiary Etiqa. Maybank is thelargest bank in Malaysia with more than 374 local branches and 90 overseas branchesand offices. Maybank is a listed company in Malaysia's second largest stock exchange, Bursa Malaysia, with a market capitalisation of over RM30 billion as at mid-April 2009.
The tiger head, before and after.
In 2008, Maybank completed the acquisition of 15% in An Binh Bank (Vietnam) and20% of MCB Bank Ltd (Pakistan). Another thing is, Maybank won Malaysia's most valuable Brand for the second year (worth rm9.3 billion) [4], and Deal of the Year-Insolvency & Restructuring Deal of the Year at the 2008 ALB SE Asia Law Awards.
Maybank, the largest financial group in Malaysia with operations in many other Asian countries, unveiled a new corporate identity last Friday, September 9. Malaysia's prime minister attended the unveiling.
A press release says that the previous logo has been around since 1993, and that certainly seems believable. The new one keeps the tiger motif and the yellow colour, as stakeholders wanted them kept. They are however given a refresh, and a contemporary typeface is introduced for the wordmark.
"The refreshed corporate identity is more modern and up-to-date – a visual symbol that endears the bank to the hearts of the people in its expanding reach. It incorporates a more noble, majestic rendition of the tiger to further demonstrate the bank’s strength and leadership especially in the region." - Maybank press release
The new corporate identity should be implemented over the coming year.
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