Corporate Identity

DCC2024 Corporate Identity

Task 1: Logo Design Elements and Principles
Week 1-2

This exercise is to develop creativity and learn on how to brainstorming ideas and design concept in corporate identity design.

Students required exploring, experimenting and implementing graphic design elements and principles in designing various different style of visual logo, symbol, icon based on one subject matter.


1. Logo concept brainstorming. Choose one subject matter. Sketch a symbol that will represent or resemble the item as many shape and styles as possible. The outcome should be hand sketches and black and white.



2. Geometric template logo. Use geometric shape provided to create a symbol. The outcome of the logo should be simple and clear of the meaning. The outcome should be in black and white.
Key words: Template logo, Geometric logo, and Abstract logo





Task: Stationery Design Development





This is the result I have done for this project:

title: coffee. studio

color code for the color in the cup of coffee:

C = 46
M = 94
Y = 74
K = 64

color code for the color of the smoke

C = 36
M = 63
Y = 100
K = 5


1. Symbolism       : a cup of hot coffee
2. Style                  : because I want to show particular strength provided by the piquancy of his                                   coffee cafe
3. Typography     : writing, which I use is "cooking" I chose it because he wants to show the                                       freshness and follow the trend now
4. Color                : Dark chocolate: Comfort, strength, masculine, elegant.
                               Brown liquid: close to the color of gold. Brown color can also be used as a                                      symbol of  luxury.









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