DCC2024 Corporate Identity
Task
1: Logo Design Elements and Principles
Week
1-2
This exercise is to develop creativity and
learn on how to brainstorming ideas and design concept in corporate identity
design.
Students required exploring, experimenting
and implementing graphic design elements and principles in designing various
different style of visual logo, symbol, icon based on one subject matter.
1. Logo concept brainstorming. Choose one
subject matter. Sketch a symbol that will represent or
resemble the item as many shape and styles as possible. The outcome should be
hand sketches and black and white.
2. Geometric template logo. Use geometric
shape provided to create a symbol. The outcome of the logo should be simple and
clear of the meaning. The outcome should be in black and white.
Key
words: Template logo, Geometric logo, and
Abstract logo
Task: Stationery Design Development
This is the result I have done for this project:
title: coffee. studio
color code for the color in the cup of coffee:
C = 46
M = 94
Y = 74
K = 64
color code for the color of the smoke
C = 36
M = 63
Y = 100
K = 5
1. Symbolism : a cup of hot coffee
2. Style : because I want to show particular strength provided by the piquancy of his coffee cafe
3. Typography : writing, which I use is "cooking" I chose it because he wants to show the freshness and follow the trend now
4. Color : Dark chocolate: Comfort, strength, masculine, elegant.
Brown liquid: close to the color of gold. Brown color can also be used as a symbol of luxury.
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